What’s in it for you? First: Marketing is an enormously important task, and skill. Second: You COULD be one of the few who lead the way. Write me a not at firstname.lastname@example.org when you want to be one of this key group. Tell me about what project you think is good, and how it might be furthered. They are in the last two notes on my Facebook Profile, Charles Howard Hartman. That's a lot that is in it for you, to be in the lead.
Who says? Jay Abraham is very highly paid. North has written an economic commentary on the whole Bible, a project he started in 1973. That’s stick-to-itiveness, and comprehensivity. Thirdly, read on?
Before getting to the meat of lists, as presented by Jay Abraham and Gary North on North’s site, garynorth.com, here are two wonderful points.
1—Since I write just after I get up, about a page a day, in a schedule of first:Projects, second: Peace Calling/ Next Layer of Social Order, then third: Marketing, I find that I am thinking about what to write during the day before.
2—On lists, it’s not yet time for large numbers of people to participate. I’m looking for a few. Therefore, I will search for these few. I have many who have expressed some interest over the years (since 1997 for The Symphony of History). These are on forums, at work, at church, etc. We’ll start there. Then there is social media, and John Locke’s system for selling a million ebooks in 5 months will be helpful.
What I am looking for is a low double-digit number.
Each must qualify, by writing a note about what attracts them to some aspect of the Projects or A Next Layer of Social Order—Toward Peace.
Building on that, I will work toward a total system of marketing, using social media, websites, email lists, ebooks, etc. But this is a long term process. ERH said that his material would not get into schools for 100 years—my stuff will take longer.
The Most useful at present could be aspects of HOST, a new calendar, and How To Make Your Communities Better. On the calendar, one could start with renaming the days according to the retunng? Or maybe an aspect of Lectionary Historical?
We must test and see. We will be surprised. The market tells us.
To Lists, Abraham and North. This is for members only, so I will summarize and apply. I recommend joining garynorth.com. Marketing Studies is in the Members section, in the column on the left.
A quote first from an article for members yesterday by Dr. North. I will follow this plan.
Find, don’t educate.
‘irect-response marketers learn very early that they cannot educate the public to do what is good for them. They can only profit by selling people what these people want. It costs too much to educate shoppers’
First, Dr. North recommends that you download and read the FREE Chapter One of Jay Abraham’s book Getting Everything You Can Out of All You've Got. I will do that AGAIN as a next step. Watch this space, next Wednesday.
To the Case Study about in-house mailing lists. (As I wrote above, I will be making a short one, given my circumstances, for now.)
SUMMARY: A restaurant owner doubled business by doing simple things to make a list of his customers, and by keeping in contact with them through this list.
SUMMARY TWO: VERY FEW BUSINESSES WILL DO THIS, BECAUSE THEY WANT TO MAKE MORE MONEY DOING WHAT THEY ARE ALREADY DOING—THEY DON’T WANT TO CHANGE. THEY ARE NOT MONEY OR CUSTOMER ORIENTED AS MUCH AS THEY THINK. This is an ego thing.
Ego trumps money.
How does this apply to me—and you?
I have recognized the stage of the process.
It is not time for big mailing lists.
The products are not ready.
But I still must change the way I do things.
This is for the good of the results I hope for.
Stages of the process of adopting an idea are these:
2.5% are innovators.
13.5% are early adopters.
34% are the early majority.
34% are the late majority.
16% are the laggards.
I’m still looking for innovators, tending toward early adopters.
What stage of the process are you in, and how can you do it best?
PS: Later, from fall of Rome to Truce of God (ERH), and One then Few then Many then All (Copernicus to Galileo), then Women-Disciples-Students-Patrons, etc.
Host9311MarketingCaseStudyOneOneOnLists Saturday, November 26, Anno Domini 2011/ SmyrnaBmoY! (SmyrnsYMMM!), The Twelve Sheba (Week). Season/Mo'ed of Blessed are the Merciful (and Associated Woe in Matthew 23), SardisCORAM (Celebration Of Resurrection Anno Mundi) 861. (This is a Rosetta Stone of HOST, calendar.)
(c) Charles Howard Hartman. Use freely, non-commercially, with attribution.