Pink's idea of the encapsulating sentence. It's the USP applied to your life. 'Drive'.
Mine: 'He amened, in psalmodic response, so as to help begin to 'organ'ize the next era.' http://www.amazon.com/Drive-Surprising-Truth-About-Motivates/dp/1594488843/ref=sr_1_1?ie=UTF8&qid=1286009984&sr=8-1
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